Kim Kardashian and Kanye West have decided pictures of their daughter are priceless.

The couple, who welcomed their first child, North West, into the world five weeks early in June, has reportedly turned down another magazine offer of $3 million for the first image of their baby girl and are no longer interested in selling pictures of their family.

A source told gossip website TMZ.com that Kim, 32, and Kanye, 36, were originally thinking about signing a lucrative publishing deal to donate the money to charity but they recently ditched the idea.

The couple are now deliberating over whether to pose for an upmarket magazine like Vanity Fair or simply post a picture of their baby on social media like their pals Beyonce and Jay Z did after their daughter, Blue Ivy, was born.

The 'Keeping Up with the Kardashians' star has not been since the birth of her daughter in Los Angeles but is reportedly still filming her reality TV show while in hiding.

A source previously said: ''[The camera's have been] a constant presence in Kris' house since Kim and Kanye brought North home from the hospital. Kanye has been angry about the intrusion, but Kim is contractually obligated to film.''

The couple are also reportedly using their time away from the spotlight to plan their lavish wedding.