Maroon 5 frontman Adam Levine has called on fans to help him design his debut clothing line.

The Payphone hitmaker recently teamed up with U.S. retailer Kmart to release his own range, and now is he giving fashion-forward followers the chance to join in the fun by submitting photos and suggestions to ShopYourWay.com, a website which Levine will visit for inspiration.

He tells Eonline.com, "I love to know what people like... That's kind of an important thing. I was turned onto things that I like not only by myself, but by other people too. So that collaborative process is an important thing."

And the singer is excited about the project, adding, "What you wear or don't wear, if you get dressed up, if you don't get dressed up, all these things kind of communicate something about your attitude or about how you're feeling. It is some creative expression to some degree."