In a nod to his past as a bricklayer, Arnold Schwarzenegger has signed up to be the ambassador for discount retailer Lidl’s DIY brand.
Arnold Schwarzenegger is the unlikely face of Lidl’s DIY brand.
The ‘Terminator’ actor, 76, who was a former bricklayer, appears in an advert as the spokesman for the discount brand’s Parkside range, which includes a £24.99 angle grinder and a plasma cutter for nearly £150.
He says in the promo, titled ‘Parkside – You got this!’, which references his ‘Terminator’ and bodybuilding past: “I’m here to talk about the tools of success.
“Everything I’ve ever built was because I had the power in the palm of my hands.”
The clip then shows him chucking a power drill at a weedy man in a garage workshop who is dressed in a white vest.
Arnie continues as he speaks to kids in a playground: “I was not afraid to fail – to think outside the box. I built a new box!”
In a nod to his role as a killer cyborg in James Cameron’s 1984 ‘Terminator’ Arnie is also seen in sunglasses that flash up a robot-style list of coordinates as he declares: “A plan is only as great as the tools you use to execute it.
He goes on to use an angle grinder and creates a wooden sculpture of himself in a garden in the shape of him posing for a bodybuilding contest, and tells
a fellow gardener using a leaf blower: “Success means having the power to do it yourself – the muscles scare the birds.
“You got this!”
The ad ends with him training the skinny man he threw a drill to by spotting him on a weights bench, before he tells him: “Now let’s build another bench – come on!”
The Parkside collection being fronted by the Hollywood veteran has more than 100 products included tools, gardening equipment and accessories.
Lidl said: “DIY is for everyone – that’s what Parkside is all about. The brand is especially aimed at all those who like to repair, build and garden.”
Arnold added in a statement: “‘You got this’ – that’s exactly my attitude. You have to believe in yourself, that’s why I’m a Parksider.”
Lidl has previously partnered with Paris Hilton, Christina Aguilera, Rita Ora and Heidi Klum, and it said it chose Arnold as its latest brand ambassador as he was a fit for the Parkside “‘roll your sleeves up’ mentality”.
On the same day that Glastonbury welcomed back Margate's adopted sons, The Libertines, Margate itself put on it's very own Leisure Festival as it...
Oasis fans hoping to get tickets for the band's reunion shows are being asked a trivia question to secure access to a pre-sale ballot.
Sheffield's very own all girl group Pretty Fierce are still on a high after the recent release of their debut single - 'Ready For Me'.
Three nights before the end of his current tour Will Varley returned to his home town of Deal to delight a sold out crowd in The Astor Theatre.
With only a few days to go before Portsmouth based songstress and producer WYSE releases her new single, 'Belladonna', we caught up with her to find...
Colorado raised, Glasgow educated and Manchester based Bay Bryan is nothing if not a multi-talented, multi-faceted artist performing as both...
Former Marigolds band member Keelan Cunningham has rediscovered his love of music with his new solo project Keelan X.
Wiltshire singer-songwriter Luke De Sciscio, formally known as Folk Boy, is set to release is latest album - 'The Banquet' via AntiFragile Music on...
Terminator 2: Judgment Day was one of the best movies of the 90's and even...
Roman is a construction worker preparing for his wife and grown-up daughter to return home...
This declining franchise really needed a jolt to the head, but the producers disappointingly opt...
With the war between mankind and Skynet drawing to a close, resistance leader John Connor...
In the near future, the world has been ravaged by a terrifying zombie plague. With...
Mankind has been all but wiped out. When Skynet became self-aware, it launched tactical nuclear...
Striking a tone somewhere between the po-faced original and the silly Part 2, this rampaging...
The cast of 'The Expendables 3' discuss the upcoming action film in a short featurette....
Arnold Schwarzenegger gets one of his most complex roles yet in this messy, violent thriller,...
Mr. Olympia is one of the most prestigious international bodybuilding titles in the world, awarded...