NBC Storms Ahead In Key Demographic, Despite Miserable Premieres
NBC is winning the battles, though will CBS win the war?
NBC stormed to its second straight weekly ratings victory, taking first place in the key 18-49 demographic - the most important to advertisers.
The network bested ABC, CBS and Fox in the lucrative demo, averaging a 2.76 rating for the week of September 30, compared to CBS' second place rating of 2.14, ABC's 2.13 and Fox's paltry 1.7.
The victory came despite the fact that NBC's three premieres for the week - Ironside, Welcome to the Family and Sean Saves the World - screened to frankly awful numbers, 1.4, 1.2 and 1.6 respectively, according to The Wrap.
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