Rita Ora is reportedly the new face of the DKNY fragrance franchise.

The 'Hot Right Now' hitmaker - who worked with the brand earlier this year when she closed the show during New York fashion week - is rumoured to be fronting the 2014 unnamed scent.

Although Aramis and Designer Fragrances - the Estée Lauder Cos. Inc. division that holds the scent license - has declined to comment on the new reports, sources told WWD Rita was spotted shooting yesterday (16.12.13) for the perfume that is due out late next year.

Meanwhile, it was recently reported that the 23-year-old singer signed a $2.5million deal with Adidas in October to create a new fashion line after ''talking about designing for the last couple of years'' with the sportswear giant.

However, details about the collaboration are being kept underwraps.

She would be following in the footsteps of Stella Mccartney, Jeremy Scott and Raf Simons, who previously worked with the brand.

Stella was appointed Team GB's Creative Director for the 2012 Olympics by Adidas and she worked on the uniforms worn by athletes in the British Olympic and Paralympic teams competing in the London games.

Jeremy - who has just been appointed the new creative director of Moschino - launched a collaboration collection of footwear in June 2008 where he worked on high-tops and teddy bear shoes.

Earlier this year Belgian designer Raf launched a limited-edition footwear line which featured five different designs.