'Devil Baby' Runs Rampant Through The Streets Of New York City
The animatronics prank aimed at promoting horror 'Devil's Due' scared (almost) everyone as it went through the Big Apple
Ahead of the release of upcoming horror title Devil's Due, the marketing team behind the the upcoming 20th Century Fox release have come up with a novel way of promoting the film: by scaring the crap out of unsuspecting New Yorkers on the streets of the Big Apple.
Devil's Due arrives in US cinemas in January and in the UK the following month
Much like the viral campaign for last year's remake of Carrie, the marketing team behind the new horror title have decided that traditional posters and trailers aren't enough for their film. The result is a sketch video showing some priceless reaction from the people of New York, with the 'devil baby' scaring everyone who came across it. Well, everyone except for the stone-faced street cleaner at the 1 minute mark.
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