Adele, Mumford & Sons, Emeli Sande, blah, blah, blah: nobody really cares who walks away with the Brit Awards right? Lets face it, we tune in every year in the hope of some clunky presenting, a stiletto heel break, or a wardrobe malfunction. However, something else that appears to be of interest before every Brit Awards ceremony is the shadowy goody bags that each nominee and performer gets to take home. The Academy Awards put the stoppers on their Oscars gift bags years ago, owing totax concerns, but the British don't care about that. The Brit Awards goody bags and back - but what's in them this year?
Well, according to ceremony organizers, the biggest names in pop music will be taking home a Lucky Voice Karaoke Kit, in order to practise at home, we assume. For the girls, there's also a Jack French London Primrose Bag, while for the boys, it's a Twenty8 signature bag from The London Collection. Elsewhere, there's a Paperblanks journal ensuring telephone numbers can by duly scribbled down at the after-party, and there's also some Highland Angel cufflinks and Ti Senti Milani jewellery. Fancy.
Hey, there's also a scarf (for the cold weather) and some bamboo sunglasses (for the hot weather), as well as JBL headphones and a JBL 'flip' portable wireless stereo system. Should - heaven forbid - any of the celebrities forget to shower themselves in perfume and aftershave, the goody bag contains a Hugo Boss fragrance for the guys, and a Boss Nuit perfume for the ladies.
Continue reading: Forget The Gongs, What's In This Year's BRIT Awards Goody Bag?