Puerto Rican Rapper DADDY YANKEE Is Taking His Talents To The Technology World As The New Musical Creative Director For Mobile Carrier Metropcs.
The Gasolina hitmaker announced his new venture at the 2015 Billboard Latin Music Conference in Miami, Florida on Tuesday (28Apr15), revealing he will produce music for the company's global #IAmMetro advertising campaign.
During The Art of Creative Partnering Panel, Yankee shared his excitement for his new venture, saying, "Being named musical director for a technology brand as important as Metro is a mile stone in my career. It's amazing to see how your creativity can be a part of that... I have the opportunity to show a new side of DADDY YANKEE."