Jason Statham is the latest actor to criticize Kim Kardashian, calling the reality star "a brand". The British actor, who is dating the model ROSIE HUNGTINGTON-WHITELY, made the comments during an interview with Details magazine.

The actor has made a career of playing the 'hard-man' in the likes Killer Elite, The Expendables and The Transporter, but when asked whether he considers himself a brand, Statham said, "F*ck no.F*ck em. Kim Kardashian's a brand". The 44-year-old is not the only male Hollywood star to take a dig at Kim recently. Mad Men actor Jon Hamm told ELLE UK, "Whether it's Paris Hilton or Kim Kardashian or whoever, stupidity is certainly celebrated. Being a f-cking idiot is a valuable commodity in this culture because you're rewarded significantly". As his comments gained worldwide media attention, Hamm was faced with an angry response from Kim, who said, "calling someone who runs their own businesses, is a part of a successful TV show, produces, writes, designs, and creates, 'stupid,' is in my opinion careless".

Speaking to the New York Daily News on Tuesday (March 20, 2012), Hamm essentially conceded defeat in the public spat, saying, "I've come to the realization that 'WarGames' had it correct in 1983.The only way to win is not to play. So that's all I've got to say about that now".