Pop star Selena Gomez has described Rare Beauty as her "pride and joy".
Selena Gomez has been on a "mission" with her Rare Beauty brand.
The 31-year-old star founded the cosmetics company back in 2020, and she feels proud of her brand for helping to raise mental health awareness.
Selena said at the TIME100 Summit: "I didn't want to really enter the cosmetics world without a mission."
The brunette beauty launched Rare Beauty with the ambition of creating a community to freely discuss mental health issues.
And Selena - who has been open about her own mental health struggles in recent years - has been thrilled by what she's managed to achieve so far.
She said: "It was actually a dream that kind of happened within this brand, and on top of it we were able to make hopefully decent products."
Selena sees Rare Beauty as her "pride and joy".
The actress also revealed that she's still very committed to the venture.
She explained: "I don't think I'm going anywhere. I am enjoying this a little too much."
Meanwhile, Selena previously claimed that her brand has helped to challenge "norms" in the beauty industry.
The singer told PEOPLE: "What I'm most proud of is the conversation that we've created in the beauty space. I feel like we were challenging the norms and I really wanted to create a brand that was for everyone."
Rare Beauty has proven to be a huge success from a business standpoint.
However, Selena insisted that hasn't been her real motivation.
The pop star - who revealed in 2020 that she's been diagnosed with bipolar disorder - explained: "I'm noticing other brands getting on board with mental health, too, and I'm really, really excited about that. If anything, that's the most important part of my brand."
On the same day that Glastonbury welcomed back Margate's adopted sons, The Libertines, Margate itself put on it's very own Leisure Festival as it...
Sheffield's very own all girl group Pretty Fierce are still on a high after the recent release of their debut single - 'Ready For Me'.
Three nights before the end of his current tour Will Varley returned to his home town of Deal to delight a sold out crowd in The Astor Theatre.
With only a few days to go before Portsmouth based songstress and producer WYSE releases her new single, 'Belladonna', we caught up with her to find...
Colorado raised, Glasgow educated and Manchester based Bay Bryan is nothing if not a multi-talented, multi-faceted artist performing as both...
Former Marigolds band member Keelan Cunningham has rediscovered his love of music with his new solo project Keelan X.
Wiltshire singer-songwriter Luke De Sciscio, formally known as Folk Boy, is set to release is latest album - 'The Banquet' via AntiFragile Music on...
Electronic music pioneer and producer Annie Elise says that the release of her first EP - 'Breathe In, Breathe Out' feels "both vulnerable and...
While it's amusing and sometimes very funny, there's an air of desperation about this sequel...
Mac and Kelly's lives have moved forward a lot since the problems they had with...
Smart and snappy, this comedy is one of the scariest films of the year, using...
When Dr. Michael Burry discovered that the housing market in the US relied upon a...
Count Dracula seems to have really changed his ways, embracing humans and allowing them to...
Following on from the adventures in the Hotel Transylvania, in which Count Dracula (Adam Sandler)...
For a comedy that so desperately wants to be rude and sexy, this movie is...
The cast and crew of upcoming car action movie 'Getaway' demonstrate a few vehicular stunts...
Brent Magna is a former racing driver who discovers that his wife has been kidnapped...
Arthouse filmmaker Harmony Korine (Mister Lonely) comes dangerously close to making a mainstream movie with...
Four beautiful college girls; Brit, Faith, Candy and Cotty; live together in a college dorm...
When a bunch of tourists including American guy Gringo hit a party town in Chile,...
Eye-catching animation and non-stop jokes make this animated monster movie a lot more fun than...