Good reviews have been pouring in for Steve Coogan’s turn as the King of Soho Paul Raymond in his new film The Look Of Love followings its airing at the Sundance Film Festival over the weekend. The film is another team-up between Coogan and director Michael Winterbottom, the pair most famously getting together for 2002’s 24 Hour Party People, and alongside a glut of positive acclaim, it’s been picked up by IFC Films for development.

With the success of Coogan’s The Look Of Love, and Joseph Gordon-Levitt’s Don Jon’s Addiction, at the Sundance Film Festival, it really does seem to be the year of porn. We don’t mean that the porn industry is set to release some of the biggest grossing films this year; but with The Look Of Love focusing on the real life smut baron Paul Raymond, founder of adult UK magazines like Esquire and Mayfair, and Don Jon’s Addiction’s main character being addicted to pornography, it’s a subject that’s clearly become fashionable to take on. If those two weren’t enough, then James Franco’s Interior. Leather Bar also screened over the weekend, a movie inspired by rumors that hardcore porn footage had to be cut out of 1980 Al Pacino movie Cruising.

We could look beyond even the Sundance event too, with Paul Schrader’s Lindsay Lohan-starring The Canyons also featuring real life porn star James Deen in its own tale of sexual depravity. Though that film is without a buyer, what is clear is that Coogan’s turn as Raymond is just the tip of the iceberg: 2013 appears to be the year where film makers decide to discuss the fascination with porn.

Steve Coogan in Soho

Steve Coogan's turn in The Look Of Love is one of many roles influenced by pornography this year