Murray's foray into the hotel business has a sentimental side
Andy Murray is a 26-year-old Wimbledon Champion and Olympic tennis gold medallist, so his venture into the hotel business could be confusing for some. But Murray’s motives are clear: having taken his chosen sport by storm, he wants to give something back to the community he grew up in.
Andy Murray's new hotel will hopefully provide the local area with more visitors
Murray, who was born in Dunblane, Scotland, has opened up to hotel with a view to creating jobs and attracting tourism to the picturesque area 3 miles outside his home town. The Victorian mansion, Cromlix, has been "extensively" refurbished and tourism chiefs believe the revamped hotel will be a huge draw for visitors from all corners of the globe.
Norbert Lieder, managing director, said: "Cromlix and Chez Roux combine to truly offer one of the best hotel and restaurant experiences in the country. The interiors, service, food and attention to every detail of the customer journey will make sure Cromlix becomes as well known for its service as it is for its famous owner."
The original heritage of the building has been preserved when completing the luxury, 15-bedroom hotel, comprising 10 bedrooms and five suites which overlook the forensically manicured grounds and, of course, tennis courts. All hotels need to boast a strong culinary aspect, and the restaurant - called Chez Roux, overseen by legendary French chef Albert Roux and run by executive head chef Darin Campbell – should certainly achieve that.
Andy Murray's Swanky Hotel
VisitScotland chairman Mike Cantlay said: "We are delighted that one of our greatest sportsmen, Andy Murray, has entered the tourism game and I'm sure he will be a terrific ambassador for the industry. The revamped Cromlix is bound to be a huge draw for visitors from all over the world, generating the kind of excitement that Andy creates on court.
"As a local boy, from nearby Callander, the hotel itself has a very personal, special place in my heart and to see such an amazing redevelopment is truly inspirational,” he added.
More: Andy Murray and Kim Sears for Burberry campaign?
Watch Andy Murray arrive back in London after Grand Slam success: