H&M's new collection of clothing - the Conscious campaign - that is both on-trend and eco-friendly is to be modelled primarily by Vanessa Paradis, who is known for her work with CHANEL

In the new campaign for the line, the former long-term girlfriend of Johnny Depp poses in outfits and accessories made from environmentally sustainable materials such as organic cotton and recycled polyester. "I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe," Vanessa explained in an official statement. "I love the style and it works in an eco-friendly way because I like to use and reuse old clothes." H&M are no stranger to big names considering the budget nature of their clothes, in fact, their cheap products have enabled them to turn enough profit to pay the biggest stars to wear their clothes. Previous models include Lana Del Ray and David Beckham.

Coinciding with the campaign will be the launch of a Conscious garment collecting initiative at H&M. Customers will be able to bring unwanted garments from any brand into any H&M store within the UK and Ireland. The Conscious collection will be available in March.